Privacy Policy

The Superior Mane Notice Of Privacy Practices

This Notice of Privacy Practices (“Notice”) applies to information collected, processed or stored by The Superior Mane on  thesuperiormane.com (Collectively, “Services”). This Notice describes the extent of data collection and use for these The Superior Mane Services.

Your access to and use of our Services means you agree to the terms in this Notice and our Terms and Conditions.. We encourage you to refer to this Notice periodically so that you understand our current privacy practices.

If you have any questions about this Notice, please contact our Customer Service department:

By email at: support@thesuperiormane.com

Why We Collect & Use Information

We at The Superior Mane understand that you entrust your data to us. We value that trust. Our collection and use of customer data is guided by our corporate principle of Customers First and is subject to our Responsible Information Management program.

We may use the information we collect for the following primary reasons:

1. Product & Service Fulfillment (FUL)
2. Marketing, Promotions & Advertising (ADV)
3. Internal Operations (OPS)
4. Fraud Prevention, Security & Compliance (SEC)

We may combine information collected from different sources (see section on  What We Collect & Share). Below is a summary of some of the ways we collect and use information:

1. Product & Service Fulfillment (FUL)

• To complete, fulfill, manage, and communicate with you about transactions;
• To establish and service your online profile;
• To provide customer service and alert you to product or shipping information;
• To provide personal services; and
• To administer rewards programs.
• Marketing, Promotions & Advertising (ADV)

• To deliver information about our products, services, and promotions (e.g., personalized offers delivered to your home, email, or mobile devices);
• To provide interactive features on our websites (e.g., product ratings and reviews and real-time offers);
• To identify product preferences and shopping preferences (e.g., services and promotions of possible interest); and
• To administer contests, sweepstakes, promotions, surveys, and focus groups.
• Internal Operations (OPS)

• To improve the effectiveness of our websites,, merchandise assortment, and customer service;
• To conduct research and analytics related to our operations; and
• To perform other logistics and operation activities as needed.
• Fraud Prevention, Security and Compliance (SEC)

• To protect our assets and prevent fraudulent transactions;
• To validate credentials and authenticate customers when logging into your online profile;
• To protect the security and integrity of our Services and our data; and
• To assist law enforcement and respond to legal/regulatory inquiries.

The rest of this Notice refers to the collection and use codes above (FUL; ADV; OPS; SEC). This is so you can better understand why we collect and use different types of information.

What We Collect & Share

We collect information from a variety of sources, including: information provided by you, transaction information, technology-enabled collections, and information we collect about you from third party sources. The following are examples of the types of information we may collect and share:

• Information you provide: (FUL, ADV, OPS, SEC)
• We collect various information when you create a profile, place an order, or take advantage of other programs online.. Information we may collect includes: Name, Address (billing and shipping), Zip code, e-mail address, Telephone number(s), Cellular phone number(s), Credit card number(s), Birth date, and Security question answers. 
• Technology-Enabled Collections: (FUL, ADV, OPS, SEC)
• We collect data when you visit our websites or interact with our wireless services and other technologies. This information is either automatically collected or is customer initiated.
• Transaction Information: (FUL, ADV, OPS, SEC)
• Transaction Information includes items purchased and date and time of your transaction for online purchases.
• When you make a purchase, we may share information about you and your transaction with other companies necessary to process your transaction or offer you products or services that may be of interest.

• Third Parties: (FUL, ADV, OPS, SEC)
• We may receive your updated shipping information from a third-party carrier.
• We may collect or use information made available to us through third-party platforms, online databases and directories, or other means. We specify that data sourced from a third party must be legitimately and legally obtained. Some or all of this information may be governed by the privacy statements of the third party.
• We may share information with third parties who provide services to us or who work with us to offer products or services online. The Superior Mane also may share information with third parties so that they may directly offer their products or services to you if we think they may be of interest.
• We participate in consortiums with partners to share information or match (look alike or similar) customer data. When shared, this information is de-identified and anonymized.

Our Use Of Information Technologies

The following section describes various types of technologies we use when you interact with us online and your choices regarding those technologies:

Cookies, Pixel Tags, and Flash Cookies (FUL, ADV, OPS, SEC)

On our websites and other digital platforms we use Cookies, Pixel Tags, and more limitedly, Flash Cookies. This section briefly describes each:

A Cookie is a small piece of computer code sent by a website and stored on the hard disk of your computer. A pixel tag (also known as a tracking pixel, web beacon, or clear GIF) is an embedded image on a website that may register a user's website activity. A Flash Cookie (also known as a Local Shared Object) is a data file stored on your computer by the websites that you visit. Flash Cookies provide similar functionality as Cookies, but are based on different technology, provide richer data collections, and are persistent; they do not go away when you exit your browser and generally cannot be deleted through your browser option tools.

At The Superior Mane, we use two kinds of Cookies: session cookies and persistent cookies. Session cookies exist only for as long as your browser remains open. We use session cookies, for example, to manage items added to your shopping bag. Persistent cookies last from visit to visit; they do not go away when you exit your browser. We use persistent cookies to enable an easier log-in process, give you a more personalized shopping experience, or help you navigate our website more efficiently. For example, we use persistent cookies to show you items you have previously browsed. From time to time, we may use Flash Cookie(s) on our website(s), for example, to enable or control richer Flash-based content.

If you block cookies from thesuperiormane.com, you will not be able to make purchases on our websites.

Website Optimization Services (ADV, OPS)

The Superior Mane shares data with Google Analytics tools to understand and optimize website performance and enhance site usability for our customers. Google Analytics runs in the background of our sites analyzing site usage information. Google Analytics is required to maintain data securely and confidentially. Credit card or password data is not collected through Google Analytics.

Please click  here to download the Google Analytics opt-out browser add-on. To learn more about Google Analytics Privacy click  here.

Interest-Based or Online Behavioral Advertising (OBA) (ADV, OPS)

The Superior Mane uses third-party advertising companies to serve interest-based advertisements. These companies compile information from various online sources (including mobile-enabled browsers and applications) to match user profiles with ads we believe will be most relevant, interesting and timely based on that user profile.

Do Not Track (DNT) (ADV, OPS)

The Superior Mane does not currently recognize and process Do Not Track signals from different web browsers. Customers may manage their preferences for tracking across sites in the Interest-Based Advertising section above. For more information on Do Not Track please visit  www.allaboutdnt.org.

Managing Your Preferences

Data Sharing Preferences

If you prefer that we not share your information with third parties for marketing purposes, you can contact us:

• By Email at: support@thesuperiormane.com
• If you choose to email us, please include your name, address, phone number, and state "NO THIRD-PARTY SHARING" in your request.
• By phone at: (833) 216-2315

Email Communications

• Promotional or Marketing Emails: To opt-out of receiving promotional or marketing e-mails from The Superior Mane at a specific email address, you may:
• Use the unsubscribe link in the footer of any e-mail sent by thesuperiormane.com.
• Unsubscribe by signing into your account on thesuperiormane.com, clicking on my profile and indicating your opt-out preference.
• Or contact us by email at: support@thesuperiormane.com

Note: It may take up to 10 business days to process your request.

• Customer Survey Emails: We may separately send surveys, via e-mail, to our customers in order to collect opinions and feedback about their shopping experiences. To opt-out of receiving survey emails from The Superior Mane, you may use the unsubscribe link at the bottom of any survey emails.
• Specialized Email Programs. You may have signed up for one of our specialized email programs. To opt-out of receiving emails from one of those specialized programs, you may use the unsubscribe link at the bottom of any of these emails.

Note: Operational emails (e.g. shipping confirmation or product recall information) do not provide an opt-out option.

Direct Mail or Telemarketing

• Direct Mail or Telemarketing: To opt-out of receiving direct mail or telemarketing calls, you may contact us:
• By phone at: (833) 216-2315
• By email at: support@thesuperiormane.com
• If you choose to email us, please include your name, address, phone number, and state one of the following:
• "NO MAIL OFFERS" (if you don't want to receive offers by mail)
• "NO PHONE OFFERS" (if you don't want to receive offers by phone); or
• "NO PHONE OR MAIL OFFERS" (if you don't want to receive either)

Note on Opting-Out of Direct Mail: Because direct mailings are often prepared well in advance (12-16 weeks, in some cases) you may, for a period of time, continue to receive some physical mail after you send us your request.

Website & Online Services Preferences

• Cookies & Flash Cookies: Managing cookie preferences differs from browser to browser so please refer to your browser for further information. If you would like to disable cookies and web beacons, please use the help function in your web browser to restrict cookies from our website(s). If you block cookies from thesuperiormane.com, you will not be able to make purchases on our website. To manage the Flash Cookie settings and preferences for your computer, mobile phone or wireless device please click  here and you will be directed to the Settings Manager on Adobe's website. You may also be able to manage Flash Cookies from your browser, depending on the version of your browser.
• Website Optimization Services: Please click  here to download the Google Analytics opt-out browser add-on. To learn more about Google Analytics Privacy click  here.
• Interest-Based Advertising: If you would like to opt-out of interest-based advertising, please click  here. Please note that you will be opted out of all interest-based advertising from all business members of the Network Advertising Initiative for that specific browser on that specific device. If you opt-out, you may continue to see or receive online advertising from The Superior Mane; however, these ads may not be as relevant to you.

Ownership Of Customer Data

If The Superior Mane, its parent company or any of its subsidiaries is sold to or otherwise acquired by a third party, all The Superior Mane data assets will become the property of the acquiring party. Such a party will be subject to any consent(s), opt-outs or other customer conditions on data. A change in data ownership may or may not include a notice on the primary online sites of The Superior Mane or affected subsidiary sites.

SMS Abandoned Cart Disclosure

The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

Third-Party Data Sharing

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Additional Disclosures

Information About Children Under 13

The Children's Online Privacy Protection Act imposes requirements on Web sites that collect personal information about children under 13 years old (for example - name, address, email address, social security number, etc.). Our current policy is not to collect any personal information on any person under 13 years old online. For this reason, our sweepstakes and other promotions conducted online are restricted to entrants who are at least 13 years old.

If this policy changes, we will revise this portion of our Notice of Privacy Practices and will comply with the requirements of the Children's Online Privacy Protection Act, which includes providing notice and choice to each child's parent or guardian before collecting any personal information.

Delaware Residents

Under Delaware law, residents may request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please submit a written request to: The Superior Mane Customer Service, 2810 N Church St, Wilmington, DE 19802. In your request, please specify that you want a “The Superior Mane Delaware Privacy Rights Notice.” Please allow 30 days for a response.

If you are a minor under 18 and have a profile on thesuperiormane.com, you may ask us to remove reviews or other content that you posted on the site by writing to support@thesuperiormane.com. We will begin to process your request within 30 days. Please note that processing your request does not ensure complete or comprehensive removal of content that you posted.

Delaware Personal Data Privacy Act. Effective January 1, 2025, if you reside in Delaware, you have the following rights:

• The right to confirm whether we are processing your personal data and access such data.
• The right to correct inaccuracies in your personal data.
• The right to delete personal data provided by or obtained about you.
• The right to obtain a copy of your personal data in a portable format.
• The right to opt out of the processing of your personal data for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects.

We will not discriminate against you because you exercised your rights under this section of our Notice.

You may submit your request through the following methods:

• Via email by writing to support@thesuperiormane.com
• Via phone by calling (833) 216-2315.

In order for your request to be processed, you must specify which rights you wish to exercise and provide your first name, last name, email address, phone number, street address, state, and zip code. We will use the information provided to verify your identity before processing the request.

Safeguarding Information

The Superior Mane has put various procedural, technical, and administrative measures in place to safeguard the information we collect and use. We designed our technology-enabled services to accept orders only from Web and mobile browsers that permit communication through a Secure Socket Layer (SSL). SSL is an encryption standard that provides a layer of security while information is being transmitted over the Internet.

As a matter of policy, we do not disclose details regarding our security measures as this could be beneficial information to criminals and other bad actors.